It’s been a while since I’ve been THIS excited about a beauty brand on my to-try list. Guys. Here are 5 reasons you need to try MAKE Beauty if you haven’t already.

1. All of their products are made in the US, right in New York City.

2. The quality is insanely good. Their shadows are on par with MAC, and their matte lipsticks rival my personal favorite, NARS.

3. Their colors are original and rich. My favorites are the Matte Lipstick in Magma and the Matte Finish Eyeshadow in Cement.

4. They never test products on animals and all products are paraben free.

5. They support working women. One-third of every purchase on makebeauty.com is donated to their non-profit partner via the We See Beauty Foundation, supporting women-led, worker-owned businesses.

How cool is that? Get 20% off your first order here.